- Stuck NCC’s Saskatchewan work needed clearer relationships and a story people would trust — especially ranchers, rural communities, and government.
- What we saw The issue wasn’t more meetings. It was knowing who mattered, what they cared about, and how to talk about conservation without sounding like land was being taken out of production.
- What we did Talked to the people who matter. Mapped the relationships. Built a Saskatchewan story that holds: working landscapes stay working. Gave the team a clear plan and practice using it.
- What changed They had a real plan to build relationships — and the partnership kept going. Fresh feedback from Andrea (lunch, just now) is landing — we’ll fold that in when Samantha shares it.
Momentum helped us see beyond the presenting issue and focus on the challenge that truly needed solving… They were highly responsive, moved at our pace, and remained a trusted partner throughout implementation. Andrea Laughren · Regional VP, NCC
Next: fold in the newest NCC results feedback once the firm finalizes public wording.